Brand Strategy
Get started with a localized brand and messaging strategy.
A brand isn't just a name or logo. It's the entire experience you create together with your audience. A strong brand sets you apart from your competitors, making you the go-to for similar products and helping you attract top talent. From defining a clear market position to developing compelling messges and engaging brand personalities, we help businesses design effective brand strategy to stand out in the market.
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At the outset of every brand strategy project, we kick off with a discovery meeting, aligning goals, expectations, and key results. Next, we dive deep into your business, leaving no stone unturned, from thorough research on your audiences, competitors, and brand history to fully immerse ourselves in your brand.​Armed with these insights, we then take you through a series of branding exercises, all aimed at creating your story brand.
Our Brand Strategy Services
Persona Development
We specialize in developing localized brand strategies that make your brand more relatable to your Chinese target audience. Our brand strategy services focus on creating a strong and recognizable brand identity, in order to ensure that your message is heard and your brand is remembered.
What our clients say
“Tribe China is one of the best agencies I’ve ever worked with. They truly go above and beyond to immerse themselves in our business. Within just a few months, they have secured several coverages in high-valued Chinese media outlets. Their proactive attitude and strategy led us to build our brand reputation in a crowded market through PR and social media.”
Sandra Maeder
Global Head of Marketing and Communications, Seven Senders
Tribe Insights
