Insights for Marketers

With over 1.17 billion users, WeChat has emerged as China's top social media platform. This multi-purpose messaging app offers a wide...

In the digital age, social media has become an integral part of our lives, connecting people across the globe. With a population...

Whether you are looking to optimize your current marketing process in China or break into this new terrain, having an accurate customer...

Most global marketers know that having a plan is paramount for doing PR and marketing in any market; however, it can be challenging to...

When it comes to marketing a B2B brand in China, having a Chinese website is the essential first step to accessing the market. By having...

As one of the largest social media networks in the world and having over 1.17 billion users, WeChat is known as an essential platform for...

These are the communications trends we recommend B2B and tech brands account for in their marketing & communications strategy for 2023.

A new year is around the corner. These are the communication programs you’ll need to focus on to break through the challenges lying ahead.

These are five key considerations you’ll need to plan your marketing communications as a newcomer to enter the Chinese market in 2023.