Insights for Marketers

Whether you are looking to optimize your current marketing process in China or break into this new terrain, having an accurate customer...

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...

These are the top 4 tips you need to host a buzz-worthy PR event in China and build a powerful brand reputation from the start.

A clear and unique brand messaging is key to successfully marketing your brand in China, yet it is often neglected as global marketers...

Wehther you represent a multi-million corporation or a start-up, when it comes to expanding business to China market, brand localization is