Insights for Marketers

With over 1.17 billion users, WeChat has emerged as China's top social media platform. This multi-purpose messaging app offers a wide...

In the digital age, social media has become an integral part of our lives, connecting people across the globe. With a population...

Want to know where to distribute your content to reach the most Chinese customers? Check out the nine most popular owned media platforms.

Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...

As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...

These are the top WeChat b2b marketing strategies you can use to boost your brand awareness and generate leads in China.

Top 20 livestream platforms