Insights for Marketers

PR is vital for any startup entering China. Discover why this is the case and the tactics we’ve successfully used with our clients.

Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

These are the top 4 tips you need to host a buzz-worthy PR event in China and build a powerful brand reputation from the start.

Developing an effective PR strategy in China is hard without a proper understanding of China's news media landscape.