Insights for Marketers

With over 1.17 billion users, WeChat has emerged as China's top social media platform. This multi-purpose messaging app offers a wide...

In the digital age, social media has become an integral part of our lives, connecting people across the globe. With a population...

As one of the largest social media networks in the world and having over 1.17 billion users, WeChat is known as an essential platform for...

These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.

A comprehensive view of how PR professionals can use social media to boost brands’ PR strategy in China.

As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...

From placements to formats and campaign objectives, here’s everything you need to know about WeChat ads.

A general overview of the social media platform and landscape in China.

Generation Z is defined as people born between 1996 to 2010 (age between 10-24). Last year, they became the largest generation, constituting