Insights for Marketers

With over 1.17 billion users, WeChat has emerged as China's top social media platform. This multi-purpose messaging app offers a wide...

As one of the largest social media networks in the world and having over 1.17 billion users, WeChat is known as an essential platform for...

A comprehensive view of how PR professionals can use social media to boost brands’ PR strategy in China.

From placements to formats and campaign objectives, here’s everything you need to know about WeChat ads.

These are the top WeChat b2b marketing strategies you can use to boost your brand awareness and generate leads in China.